In a highly saturated tequila market, we we’re tasked with building a brand that would stand apart and communicate the values and qualities that separate Yéyo Tequila from its’ competitors. It was obvious from the outset that the logo and bottle would be the key components of the visual brand.
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- Built a comprehensive brand that translates the physical qualities of the spirit into visual elements.
- Developed a bottle and label with sharp contrasts and strong physical features.
- Designed a striking word mark with fluid curves and sharp edges that mirror the smooth feel and crisp flavor of the tequila.
- Established an online and social media presence that encourages customer interaction and contribution.
- Designed strategic print materials for advertising the tequila to the consumer as well as stationery to create relationships with business partners. |
