Mathias Ailstock approached Nouveau Brand Solutions for a logo to represent his business, personality, and passion. Since the focus of the logo would be his last name we agreed that a custom wordmark was appropriate. |
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- Developed a custom Humanist sans serif font drawing inspiration from other very readable typefaces including Frutiger. Every aspect of the text was scrutinized for maximum legibility and versatility.
- Developed a wordmark that conveys confidence and knowledge as well as youthfulness and creativity.
- Designed a unique logo to add visual interest to the wordmark and differentiate his business from other local photographers. |
